HomeSoft, romantic and pure, are the Cacharel perfume for women who are proud to be a catch the female. Full of charm and luxury, the women wear perfume in a world of softness and luxury. By the way, it remains true Cacharel, the appeal of the brand. A dedication of young people through an exclusive field of expression: the true emotion.
History
Charms Luxury
The French designer Jean Louis Henri Bousquet, the son of a seller of sewing machines andsince childhood has always been involved in the fashion world, had begun his career as an apprentice tailor. He created the brand Cacharel in Paris in 1962, the company was founded with the same name two years later. The chosen name is derived from a small duck (Anas querquedula) from La Camargue. His first collection, called "blouse", presented in Paris, was full of charm, the introduction of a modern, young, light and colorful, with discrete samples and a touch of romance.In 1963, designers made the cover of Elle magazine, the project Cacharel brand internationally. Their designs and creations very feminine and soft, sensitive and delicate tones, quality materials and produced an authentic harmony, have contributed to the success of the brand.
Contributions by Cacharel for the fashion world, there are the T-shirt with floral prints, skirts, trousers, shirts and skirts in chiffon with three folds on each side. E 'was also responsibleCreation of the sweater that was a reference to a generation of women. In 1969, he decided to diversify its brand to enter the world of fragrances with the launch of her first fragrance. It was the beginning of the creation of an empire in this segment. In 70 years the designer has started with graphics inspired by the story of East and Africa, and perpetuated the word "Liberty", with wild flowers, small and delicate.
E 'was also during this decade, in 1975, the FrenchThe brand L'Oréal was trying to create a distinctive fragrance for Cacharel. The result was the launch in 1978, Anais Anais perfume of a flower essence, the name of the Persian goddess of love inspired and was chosen 1981 for the best perfume in the world, has become a true icon of the brand. Shortly after the stations in 1980, was the first men's fragrance, Pour Homme Cacharel launched. In the following years many other fragrances have been used successfully as Lou Lou, Eden, Loulou Blue launchedEau d'Eden, Noa, Nemo, Gloria, and Amour.
decided at the end of 1996 Jean Bousquet, CEO and founder of the brand to gain control of the company, with 13 years dedicated to his political career. During this period he was elected, and had for two consecutive terms in the city of Nimes. His goal was to convert Cacharel again a leading brand on the market with a simple idea: reinvent a general copyright at affordable prices, with major competitorsPublications of the largest international fashion industries.
In 2000 the couple took Ignacio Ribeiro (Brazil) and Suzanne Clements (English) for the French fashion house creative department. The first work of the two could be seen next year when the spring / summer collection was presented to innovate with the main task during rescue way of CACHAREL. The traditional brand has chosen the Carrousel du Louvre in Paris for her spring / summer show. Not only wouldother shows, like many others, except for one detail: the CACHAREL from a deep sleep that lasted more than 20 years has aroused. During this time, the mark is devoid of major events, the largest showcase for the final segment of fashion. During this time, CACHAREL earned the nickname of "The Sleeping Beauty" for the world of fashion. In the hands of the duo was the style of the house CACHAREL a real recovery. Marketing campaigns shops, layout, coordination of releases and blindingNothing was done without the consent of the couple. In addition to the fashion of women - compared with around 200 000 units at an average price of U.S. $ 200 made - during the show duo on other elements of brand clothing and accessories (ties, scarves, shoes, ladies' underwear, etc.).
In 2007 the pair was replaced by the English, Mark Eley Kishimoto, and Japanese Wakoko. The following year, Cacharel celebrated its 50 years of living with a long parade at the Carrousel duLouvre in Paris. Divided into two phases, the presentation, under the control of the duo, known as the Eley Ishimoto, "first showed the new proposals, the brand which today makes a lot more success with its range of accessories and perfumes, as the same clothes. The second part was a retrospective of the work of Bousquet, mostly, with bright colors, floral motifs and several accounts, a very strong feature of the original creator.
Cacharel - A success story
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